Branded, Practical Plant Packaging Made to Travel Beautifully
The Client
A Nottingham-based flower shop specialising in local delivery of potted plants reached out to Protomolecule Ltd. They wanted to replace generic plastic pots with something visually unique, brand-aligned, and designed specifically for transport—creating a better unboxing experience for their customers.
They needed something that looked great, held up during transport, and added real value to the presentation of their arrangements.
The Challenge
The solution had to meet several requirements:
- Fit standard nursery plant sizes securely
- Be durable enough for transport, but lightweight
- Allow for custom branding or tags
- Include a water reservoir to keep plants hydrated in transit
- Print efficiently for small-batch production, with seasonal or event-themed variations
The client also wanted an eco-conscious aesthetic—something reusable and not just disposable packaging.
The Solution
We worked with the shop owner to design a stackable, self-watering flower pot with a subtle branding feature on the base. Key features included:
- Integrated drainage layer and water reservoir
- Wide base and low center of gravity for stable delivery
- Clip-on plant ID tags with logo embossing
- Printed in biodegradable PLA in natural tones
- Sized to nest for compact storage and delivery prep
We also provided two seasonal colour variants to match their holiday and spring campaigns.
The Results
- Successfully delivered over 100 arrangements using the new pots
- Reduced in-transit damage by over 90% compared to previous containers
- Improved presentation quality for gift orders and Instagram features
- Positive customer feedback on sustainability and reusability
- Ongoing seasonal pot production with colour and tag updates
Services Used
- Product Design & Branding Integration
- FDM 3D Printing (PLA)
- Batch Production
- Packaging & Delivery Testing
“Customers noticed the difference right away—these pots make our plants feel like gifts, not just products. It’s helped us stand out locally.”
— Flower Shop Owner, Nottingham
